Brand identity for lingerie brand

Sasha's bra is a feminine lingerie brand created by professional garment designer. While crafting the lingerie pieces brand devote attention to the details and its construction ensuring comfort.

Brand motto is «Lingerie is an ability always look feminine and graceful, primarily for yourself».

Delicate, elegant and stable font in the bold font style, characterized by the identity of strong sexuality and femininity, modern classic and old fashion.

Symbol of strict classic, calmness, confidence and elegance of the brand.

Secondary logo complement sense of relaxation, slight boldness and femininity of the brand. Font style for descriptor was chosen as bold way of writing using lipstick.

Brandmark represent aesthetics of body and lingerie, feminine reveal through the self-care and small details.

Double label made of thick paper and dark cherry transparent polypropylene. Lightweight polypropylene label associated with the light and transparent materials that are used in the lingerie.

Thick cardboard boxes paste with matte black paper. Logotype elements embossed.

Pattern made of brandmark as a symbol of femininity.

Text blocks in a bold style imitating lipstick writing. Using for the text details or to underline key brand messages for their audience.

Thick card with brand message for the female customers. Creation of brand-friendly mood of getting personal handwritten letter.