Branding & Content Strategy for Futurely

Futurely is a digital, guided and personalized educational guidance platform focused on self-discovery and options after high school.

The client had to develop a branding and social strategy to reach their target (GenZ), engage them and make them buy the service.

Creation of a visual identity (and related brand manual) and tone of voice in line with the aesthetics of GenZ and technological services. Graphics for Social and Events.

Creation and generation of viral and editorial content and copy that satisfied the different stages of the funnel for the Italian and US market

- attract: generation of curiosity and identification

- inform: presentation of services and objectives

- convert: links and references to the website to purchase the service

- loyalty: student involvement and guidance in content creation

- Creation and generation of content that exploits trends to create awareness and consideration of the service.

- Influencer Marketing

- Contents useful to the target

Creation of informative and attractive contents for the newsletter

Creation of information content and content pills as previews of the service

- organic growth of social media dedicated to B2C communication

- customer loyalty

- increase in sales