OVERVIEW Pedro Palácio is a specialized photographer focusing on high-end fashion still life. The objective was to create a visual presence that reflects the precision and sophistication of his craft without overshadowing the photography itself.

THE IDENTITY Built upon concise and solid geometry, the brand’s symbol ingeniously merges the photographic frame with a duplicated initial "P", symbolizing technical precision. The entire visual system was designed with a minimalist, elementary approach. Rather than competing for attention, the brand's graphic elements act as elegant, unobtrusive frames that elevate and showcase the photographic work.

SCOPE OF WORK Visual identity, symbol design, and brand system. The project focused on creating a sophisticated, silent architecture designed specifically to frame and highlight premium visual content.