Fleetly — Apple Watch
Vardhanika Jagtap
Fleetly — Apple Watch
Fleet managers aren't always behind a dashboard. They're walking across yards, inspecting vehicles, talking to drivers, or handling breakdowns. I designed Fleetly for Apple Watch to surface the most important fleet information exactly when it's needed without taking out a phone.
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Role
End-to-End Product Designer
Timeline
2025 | 8 weeks
Client
A leading global automotive company
Tools
Problem Statement
A fleet emergency won't wait for someone to unlock their phone.
Fleetly's mobile experience already allowed fleet managers to ask questions using AI and access operational insights. But during field operations, even opening the mobile app introduced unnecessary friction.
Fleet managers constantly switch between vehicles, workshops, dispatch areas and meetings. In these moments they don't need an entire dashboard, they need immediate answers.
Questions like
Which vehicles need attention?
Are there any critical faults?
How many trucks are moving?
Has a safety event occurred?
The opportunity wasn't creating another app. It was extending Fleetly into moments where speed matters the most.
Activities
Existing product audit
Apple Watch UX research
Feature prioritisation
Information architecture
Watch connectivity flow
High-fidelity prototyping
80%
of operational checks are status updates rather than deep analysis.
5
sec average interaction target for a watch session.
1
wrist becomes the quickest way to know fleet health.
0
extra steps to check critical fleet status.
Defining Problem Statement
Fleet managers weren't asking for another device. They wanted fewer interruptions. The challenge became identifying which information deserves a place on the wrist and which belongs on the phone. Instead of shrinking the mobile interface, I redesigned the experience around watch-first interactions.
Research
Understanding moments instead of screens.
Unlike mobile apps, watch apps are opened for only a few seconds. Every interaction has to answer a question immediately.
I analysed Apple's Human Interface Guidelines, studied existing fleet workflows and identified the moments where users naturally reached for quick information.
Rajesh
43 • Fleet Operations Manager • Pune
"When I'm walking across the yard, I only need to know if something needs my attention."
Pain Points:
Unlocks phone dozens of times just for quick status checks.
Important alerts get buried among routine notifications.
Switching between multiple fleet dashboards slows response time.
Meera
36 • Dispatch Supervisor • Bangalore
"By the time I open the app, someone has already called me with the update."
Pain Points:
Needs fleet status while coordinating dispatch operations.
Cannot stop ongoing work to browse dashboards.
Repeats the same operational checks throughout the day.
Arvind
51 • Fleet Maintenance Lead • Ahmedabad
"Service reminders should reach me before the workshop does."
Pain Points:
Critical vehicle faults aren't always noticed immediately.
Service schedules require repeated manual monitoring.
Urgent maintenance decisions are delayed by unnecessary navigation.
Sneha
29 • Fleet Performance Analyst • Mumbai
"Most of my questions are the same every morning."
Pain Points:
Frequently checks fuel efficiency and fleet utilisation.
Needs immediate access to performance summaries.
Wants AI answers without opening the complete application.
Key Insight
Fleet managers don't need dashboards on their wrist.
They need confidence in under five seconds.
Opportunity mapping
Designing for moments where every second matters.
After identifying the most common field interactions, I mapped every operational need against two criteria:
Frequency — How often the information is needed throughout the day.
Watch Suitability — Whether the interaction could be completed within a few seconds.
Rather than recreating every Fleetly feature, I prioritised experiences that benefited most from immediate accessibility. The result was a focused Apple Watch companion that surfaces only the most actionable information while leaving detailed workflows to the mobile app.
SmartPeek Daily Summary
Conversational Fleet AI
Live Fleet Overview
Vehicle Health Monitoring
Driving Behaviour Insights
Fuel & Mileage Snapshot
Smart Alerts & Notifications
Seamless Watch Connectivity
Voice Chat Fleet AI
Information architecture
One ecosystem. Two devices. One continuous experience.
Fleetly Watch was never intended to replace the mobile application.
Instead, it extends Fleetly into situations where reaching for a phone interrupts the user's workflow.
The information architecture focuses on progressive disclosure showing essential operational information first, while allowing users to move deeper only when necessary.
Every screen is designed to answer a single question, keeping navigation lightweight and interactions effortless.
Competitive landscape
Where companion experiences usually stop.
Most fleet management platforms treat smartwatch apps as notification mirrors or simplified dashboards. They provide basic vehicle counts or alerts but rarely rethink the experience for a wearable device.
Fleetly Watch was designed differently.
Instead of replicating the mobile application, it focuses on the moments where a watch provides the greatest value—quick awareness, conversational access, and immediate action.
Design system
Clarity. Speed. Confidence.
Designing for Apple Watch meant embracing constraints rather than fighting them.
Every component was created to reduce cognitive load, improve readability, and allow fleet managers to understand operational health within seconds.
Rather than scaling down mobile UI, I rebuilt the experience around watch-first interaction patterns, ensuring every screen remained glanceable, touch-friendly, and instantly understandable.
The Final Experience
Fleet intelligence, designed for the smallest screen.
Favicon
Home screen
Fleet insights
Fleetly AI Chat
SmartPeek
Top 5 vehicles
Fuel & Mileage
Impact Overview
What This Design Achieved
Extended Fleetly into the Apple ecosystem
Designed Fleetly's first Apple Watch experience while maintaining consistency with the existing mobile product.
Reduced time to critical information
Enabled fleet managers to access operational updates without unlocking their phones.
Introduced AI on the wrist
Brought natural language fleet queries to Apple Watch through a simplified conversational experience.
Built a reusable watchOS design system
Created scalable components, navigation patterns, and interaction guidelines for future watch features.
Designed complete connectivity workflows
Covered onboarding, pairing, syncing, recovery, and error states to ensure a seamless cross-device experience.
Curious how everything comes together? Explore the complete interactive prototype in Figma.
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Posted Jul 28, 2026
Designed Fleetly's Apple Watch experience to surface critical fleet info in under five seconds, extending mobile AI capabilities to the wrist.
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