CORNERS: Facilitating Community Research and Collaboration

Project Overview: ‍Corners Research needed a full revamp, covering branding, art direction, web design, and Webflow development, all while sticking to Northwestern University’s brand standards but still making Corners stand out.

My Role: ‍I took the lead on branding, web design, and Webflow development. The art direction and image creation were collaborative efforts.

Challenges: ‍Balancing Northwestern's brand guidelines with creating a unique identity for Corners was a major challenge.

Solutions: ‍I developed a cohesive brand identity and designed an intuitive website that respected Northwestern’s standards while highlighting Corners’ unique features.

Results: ‍The new branding and website improved user engagement and effectively communicated Corners Research’s findings, boosting their visibility and impact.