FliCharge: Bridging B2B and B2C Markets with Strategic Branding

Project Overview: ‍FliCharge was a big deal for us—it was our first dive into e-commerce, our first time using Webflow, and our initial foray into selling products online. The main goal was to create a super user-friendly platform to showcase and sell their cool wireless charging products.

My Role: ‍I was hands-on with everything, but my main job was designing the website. I also took care of the branding and product photography to make sure everything looked cohesive and professional.

Challenges: ‍Learning the ropes with Webflow and ensuring a smooth user experience for shoppers were the main hurdles. We also needed top-notch product visuals to attract customers.

Solutions: ‍I developed a cohesive brand identity and designed an intuitive website on Webflow. I also conducted product shoots to create high-quality visuals that really made the site pop.

Results: ‍The project was a hit! We successfully launched FliCharge’s online store, which boosted user engagement and sales, setting a solid foundation for future e-commerce projects.