Hugimals World: Designing an Engaging eCommerce Platform

Project Overview: ‍As the designer for Hugimals World, I was tasked with developing a cohesive brand and an intuitive website using Shopify. The project aimed to showcase Hugimals' therapeutic benefits while driving sales through a visually engaging eCommerce experience.

My Role: ‍I led the design of the website on Shopify and made strategic adjustments to the brand and art direction.

Challenges: ‍Navigating Shopify’s platform limitations to bring my designs to life and ensuring the brand adjustments resonated with the target audience.

Solutions: ‍I customized Shopify templates to create seamless navigation, compelling visuals, and optimized product pages. These elements were designed to enhance the user experience and effectively communicate the brand's mission of providing comfort and support through weighted plush toys.

Results: ‍The new website and refined brand direction boosted Hugimals' online presence, making it easier for customers to explore and purchase products, leading to increased sales.