Challenges: ‍Key challenges included creating an intuitive navigation structure, delivering a visually appealing design that aligned with the brand's identity, and ensuring the site effectively communicated the district's vision and offerings to a target audience of investors and buyers.

Process: ‍The project began with a detailed analysis of the client's needs and the existing content. Working closely with Hilco Redevelopment Partners, we developed a user-centric design strategy. The redesign included a new site layout, engaging visuals, and streamlined navigation, all crafted to enhance user experience and engagement.

Outcome: ‍The redesigned Bellwether District website successfully attracted the attention of investors and potential buyers, providing a clear, engaging, and visually appealing platform. This project underscored our expertise in creating strategic web design solutions that meet client goals and drive engagement.