Klarna - Obsessively Smoooth

Nima Akbari

Manifesto

Hello-o-o. Who are you over there?
I’m pay later. Why are you standing so close to me?I’mpaynow. Look at them, the look exactly the same. We’re. Pay. In. 4. What is that man whispering about? Shhhh. Whshws-deals-hwhshshwh-deals-shshwhs Every Klarna product personified into a humoristic, weird, odd, obsessive and endearing version of what the product is. They lean in 100% and it’s a lot. But when they do their job they’re obsessively good at it. It’s obsessively smoooth.

Pay in 3 / 4

Hi, We’re a Pay in 3 (or 4).
We do everything together. Is it creepy? Yes. Do we help you get what you want now by splitting your payment into 3 smaller, ones? Also yes. 
Now shut up and listen to us harmonize.
Watch on YouTube
Watch on YouTube
Watch on YouTube
Watch on YouTube

Pay Later

I’m Pay in 30 days
I’m not standoffish. I just like to keep my distance so you have 30 days to try stuff before you pay. 
I still love you though…
Watch on YouTube
Watch on YouTube
Watch on YouTube

Zero Interest

What? I’m Zero Interest
Why am I even here? I’m not even doing anything except not charging you interest on your Klarna purchases. 
Can I go now?
Watch on YouTube

Pay Now

I’m a Secure Payment
I’m a bit of a close-talker but only because I’m right there with you making sure your checkout goes well. And to give you buyer protection on every purchase.
Breath mint?
Watch on YouTube

Deals

Ok, don’t tell anyone but I’m Deals
I’m not even supposed to be telling you this but there’s some major savings happening in the Klarna app. 
Take that to your grave.
Watch on YouTube

Reward

Knock knock, I’m your Klarna Reward.
And I follow you everywhere you shop giving you little gifts because I LOVE YOU SO MUCH. 
I like your shirt. Here, have another one.
Watch on YouTube
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Posted Jan 1, 2025

Creative direction, conceptual development and creative execution for the global advertising platform at Klarna.

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