A$AP Rocky - Get smoooth again.

Big global brands need big global fame campaigns. For this one we needed a fashion icon to truly dramatize how far down the non-fashionable rabbit hole we have gone. That it is time to drop your lockdown look, get back in style and get smoooth again. This was a fully integrated 360 campaign leading with PR and amplified through TV, OOH and social media where there was a participation mechanic encouraging you to go from your lockdown look to back in style.