A$AP Rocky - Get smoooth again.
Nima Akbari
Big global brands need big global fame campaigns. For this one we needed a fashion icon to truly dramatize how far down the non-fashionable rabbit hole we have gone. That it is time to drop your lockdown look, get back in style and get smoooth again. This was a fully integrated 360 campaign leading with PR and amplified through TV, OOH and social media where there was a participation mechanic encouraging you to go from your lockdown look to back in style.
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Posted Oct 28, 2024
Big global brands need big global fame campaigns. For this one we needed a fashion icon to truly dramatize how far down the non-fashionable rabbit hole we went.
