A physical product with a digital business built around it
This project connected the development of a 120-page estate-planning publication with the marketing and educational experiences surrounding it. I worked on the publication's structure, visual direction, and reader-friendly layout, then developed digital pathways to introduce the resource and support interested buyers.
The broader ecosystem included landing pages, lead magnets such as a coverage calculator and webinar training, consultation pathways, and Kit email automations. I also developed subscriber segmentation, broadcasts, and an educational content hub.
Project scope
Editorial development and layout for a 120-page print planner
Landing pages and lead-magnet experiences
Kit automations, subscriber segmentation, and email campaigns
Educational content and coordinated promotional creative
This is an example of how I connect product development, audience education, and customer journeys rather than treating them as separate assignments.
Selected project work
Launch campaign
Planner inside spread
0 likes · 0 views · Nov 12, 2026
A 120-page estate-planning publication with landing pages, lead magnets, Kit automations, and educational content.
