She's Graced | A Cohesive Event Campaign

For Erica Young's She's Graced brand, I developed creative work for the Make Me Over Again Brunch across the moments where an attendee would discover, consider, purchase, and experience the event.

An event's identity cannot stop at its promotional graphic. The sales page, social posts, tickets, lanyards, and merchandise all need to feel like they belong to the same experience. My work brought those touchpoints together through event branding and strategy, a sales page, ticket and lanyard designs, shirt, notebook and tote concepts, social graphics, and a promotional video.

Event brand and campaign direction

Sales-page and promotional creative

Tickets, lanyards, and merchandise design

Social campaign graphics and promotional video

This project reflects how I approach launches and experiences: not as isolated assets, but as a connected story that carries through from the first impression to the event itself.