Briana Imani | Creator Brand & Content Production

For Briana Imani, I worked across creator positioning, her personal website, a UGC portfolio, and the planning required to produce a cohesive library of content.

The goal was to make the brand recognizable while giving each production day a clear purpose. I mapped wardrobe, accessories, locations, timing, hair and makeup considerations, product demonstrations, and specific photo and video coverage. The plan accounted for different formats and uses—from short-form video to longer content, blog imagery, and Pinterest.

Creator positioning and visual direction

Personal website and UGC portfolio

Production boards, shot lists, wardrobe and location planning

Content coverage and repurposing strategy

This is the intersection of creative direction and execution planning: a creator's digital presence and the production process behind it, designed as parts of the same system.