Nueva Casa Japonesa: Branding Refresh
Matias Lautaro Pelegri Chattah
Nueva Casa Japonesa: Branding Refresh.
The story:Nueva Casa Japonesa is a traditional Japanese restaurant in Buenos Aires Argentina, they wanted to give their brand image a new and cleaner look, without losing their traditional and homemade aspect that is so representative of their restaurant.
So, when I got to work. I researched traditional Japanese patterns, colors, and the brand visuals of similar restaurants there in Japan.But in the end, we got a great result.
The new logo:
New Color Palette:
New Fonts:
New menus:
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Posted Jul 22, 2026
Branding refresh for Nueva Casa Japonesa: new logo, color palette, fonts and menus while preserving traditional character.
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