Lyehrr — Match & Stream branding

Setting the scene: In the mood for love.

Every valentine's day, Lyehrr brings her viewers a special show, with the help of other streamers, they make "Match & Stream" a Pretend-a-Date reality show, where some contestants will compete to win the heart of the special stars.

The challenge was to create (In a very short time) branding and social media materials to promote the event, and so for the 2024 edition of the event, I came up with this design, as well as a logo animation to feature in the stream:

It featured the logo design, as well as the personal brand of the streamer at the time. And proved a very efficient solution to the urgency of the matter.

2025:

In 2025, the branding didn't have many changes, but some additional designs were prepared to present the contestants individually, who this time were all streamers.In order to bring the concepts together, a pattern was developed for the background.

2026, The new brand:

For this year, I wanted to create something new, not only had my design style changed, but also the style of the streams, and as such, I took it upon myself to create a new branding for the event, something more timeless and that could be easily introduced into more use cases, like print and merch, if the need ever came to be. And so, the final version of this branding came to be.

With a brand new animation too!