Vamos Group is a property development and construction company based in Canberra, Australia. They specialize in commercial, residential, and fit-out construction from premium house and land packages to luxury residential developments and project management. Their brand positioning is bold and differentiated: professional but creative, detail-oriented but big-picture thinkers.

Vamos Group had an existing website and brand presence that didn't reflect the quality of their work or their positioning in the Canberra market. Their social media was inconsistent, there was no cohesive brand system in place, and they needed a full digital overhaul to match the caliber of their projects.

Brand Playbook Developed a comprehensive brand playbook to establish consistency across all touchpoints; visual identity, tone of voice, and brand guidelines that the team could use across every channel.

Website Redesign Led the redesign of vamosgroup.com.au to better reflect their positioning as a premium, "anything but ordinary" construction company. The new site showcases their portfolio of projects, team, awards, and partner relationships.

Social Media Content Calendar & Management Built out a structured content calendar for Instagram and Facebook, creating consistent posts that highlighted their projects, team culture, and industry expertise.

Ad Campaigns Ran paid campaigns across Facebook and Instagram to drive awareness and website traffic.

Facebook:

21,400+ total reach across 7 months

167% increase in reach

501% increase in content interactions

Peak month (July): nearly 10,000 people reached with 898 engagements and 153 link clicks

1,100% increase in link clicks from April to May alone

Instagram:

7,200+ total reach across 7 months

30.5% increase in reach

100% increase in content interactions

803 followers with consistent organic growth

Website:

48.5% increase in website visits from June to July (206 → 306)

Unique visitors nearly doubled in one month (121 → 222)