Startup Business Model Implementation

I participated in a team of 5 consultants which conducted a Marketing and Recruitment project for a client in the mentoring and career counseling sector, with the objective of creating a viable strategy to help the client’s organization attract mentors and human resources specialists, in addition to enabling them to pitch themselves to partners and investors.

As part of 180 DC’s Summer Semester (March 2022 - June 2022), I contributed to the organization by:

● Defined the target persona of the mentor by conducting a survey and analyzing its

results;

● Analyzed potential partners, with whose help a network of HR professionals could be

secured;

● Compiled a pitch deck for the client to use with potential partners and investors.