FIZZ — Luxury Mobile Cocktail

FIZZ — Luxury Mobile Cocktail Bar Brand Identity FIZZ needed a brand that felt as refined as the experience it sells — luxury cocktails, served anywhere. Starting with zero brand equity, I developed the complete identity from concept to application: brand narrative, logo system with intentional anatomy (curves for elegance, bubbles for the cocktail surface, waves for the mixing process), a 5-tone color palette anchored in Teal and Old Gold, and a typographic system built for premium environments.

The visual language draws from Italian Amalfi coast aesthetics — warm, coastal, effortlessly elevated. Every element was designed to translate across both intimate private events and high-end venues without losing its character.

Deliverables included two logo versions (horizontal and vertical), brand patterns, a comprehensive brand guidelines system, and three physical applications: the mobile bar wrap, printed menu, and branded drink coasters.