SHIVALOKA is a Bali-based spiritual lifestyle company spearheading the new trend of spiritually empowering jewelry that is sweeping across the world. Melding original ancient spirituality with beautiful contemporary designs.

SHIVALOKA has an established online/international following and has been embraced by top fashion designers like Roberto Cavalli, Kenzo’s Antonio Marras & Stephane Rolland. SHIVALOKA’S inspiration is to create jewelry that heals, uplifts and protects while radiating natural elegance and style.

I took charge of this project aimed at fixing a major flaw on the website: the lack of a proper search function. By introducing a new and improved search feature, I aimed to make it easier for users to find what they need, ultimately enhancing their experience and increasing the likelihood of them making purchases and engaging further with the brand. This initiative aligned with the business's goal of providing a seamless website experience for customers while also boosting business outcomes, such as conversion rates and customer satisfaction.

Due to the abscence of a proper search function, customers struggle to find specific products or information on the website, leading to frustration. In turn, negatively impacting the website experience for their users and their likelihood to convert or engage with the brand.

Create a search function that will enable customers to find what they're looking for, as well as guide them through their website experience.

Design a seamless and efficient website experience, finding what they need quickly and easily. Providing convenience, saving customers' time and effort while locating specific items within the website.

Increase conversion rates by improving customer satisfaction, encouraging sales, and academy sign-ups.

Desk Research

Empathy Map

Lo-fi/Hi-fi wireframing

Prototyping

Before I began anything, it was necessary for me to get a clear idea of what their target audience was like, and what their mental model would look like. Upon doing my research I was able to gather customer insights that will then influence my design decisions.

To clearly define my goals for the search function, I came up with a Problem Statement based on the synthesized information during my discovery phase.

Guided by the insights gained from our empathy map and insights, I went on to create wireframes and a design that addresses our users needs and frustrations.

As we explore the wireframes, we'll witness how the design solution aims to alleviate their pain points. The new search function was made to ensure an intuitive and user-friendly search experience, one that removes barriers and empowers them on their spiritual journey.