Plan Co - Travel Planning Agency

PlanCo is an outdoor travel planning agency based in San Fransisco. Its mission is to help people get in touch with nature and explore new places off of the beaten path.

PlanCo are looking to create a new website to get people excited about exploring new destinations they never considered. The main conversion goal is to start filling in the questionnaire.

PlanCo pricing is higher than alternatives as it’s trying to position itself as an upscale option. Customers fill in a questionnaire and get personalized, curated packages. The customer experience feels much more like a tech product (for example, Airbnb) vs. a traditional travel agency.

PlanCo's audience comprises individuals employed in the tech industry, typically ranging in age from approximately 20 to 35 years old. To captivate this demographic, the website should adhere to the following attributes:"