Healthcare Mobile App

I owned the product strategy, roadmap, and go-to-market launch for a consumer clinical health portal. Ultimately, the goal was to (1) increase patient adoption and (2) maintain high user retention for the solution.

To achieve success, we knew the solution had to be intuitively designed (nearly all users were not in the high-technology adoption demographic), provide real value (cost savings or time savings), and rewarding (e.g., showing and celebrating progress).

The portal was made available nation-wide across 2,000+ clinics. Major patient features included:

Ability to view and track lab results, and set goals

Ability to view treatment data and leave notes

Ability to capture or input treatment data (manually or IoT with certain machines)

Ability to view Rx and order medications to the home

Shipment tracking of medications

Caregiver authorization / access

Ability to upload documents / images

Authentication via biometrics