Haima - Brand Identity

Haima is an architectural practice focused on the design and adaptation of habitable spaces. Its approach is based on understanding how people use, move through, and build emotional connections with the spaces they inhabit, considering architecture as both a functional and emotional tool.

The goal was to build a brand capable of communicating this balance without relying on excessive formal gestures, while still allowing the brand to express materiality and character through a restrained visual language.

The visual identity was developed as a contained, clear, and consistent system, designed to support Haima’s growth into a small studio while maintaining closeness, discernment, and coherence across every touchpoint. Typographic, chromatic, and compositional decisions prioritize legibility, order, and warmth, reinforcing a close and human relationship with the user.