Creative Marketing Design by Caitlin Loxley-Smith

Creative Marketing Design

Caitlin Loxley-Smith

Graphic Designer

Infographic Designer

Marketing Strategist

Adobe Illustrator

Adobe Photoshop

Salesforce

As a Graphic Designer for KUKA Robotics, I designed marketing-focused graphics including posters, trade show collateral, and iconography. While working at KUKA I utilized Salesforce to track leads and manage contacts.

Posters:

Each poster was designed for KUKA office spaces and System Partner office spaces across the North American region.

The two posters directly above were designed in collaboration with the engineering department lead and team. With their help, I simplified two rote automation processes for engineers at KUKA training centers.

Trade Show Collateral:

For the Medical Device Manufacturing Summit

For KUKA System Partner Waybo at WITMS

Iconography:

Redesign of robot iconography to be used in marketing collateral across North American region

While at KUKA, I also supported the sales team in managing contacts, events, and marketing material for territory managers. I also supported various department leads in designing internal and external marketing material. I redesigned the Marketing SharePoint page for a user-friendly experience. I presented all design and marketing projects created during my tenure using a slide deck to a conference room of 45 KUKA employees, including the President of KUKA USA, executives, and department leads.

Like this project