Steve H., a seasoned used car salesman and dealership owner, envisioned a groundbreaking program named 'Freedom on Four Wheels.'
This initiative aimed to empower low-income individuals not only to acquire reliable transportation and improve their credit but also to establish their own car sales businesses, mirroring Steve's success.
The core idea was to create a scalable online platform to deliver this unique business approach.
My role was to translate this ambitious vision into a functional and engaging Kajabi website, serving as the central hub for the 'Freedom on Four Wheels' program. The project included building essential web pages, lead generation tools, and an e-commerce solution for the course.
The Challenge & Our Role
The primary challenge was to effectively capture Steve's unique business model—combining car sales with credit building and entrepreneurship—within a user-friendly and persuasive online environment.
My role was to:
Design and implement a Kajabi website that not only explained the program clearly but also facilitated lead capture and course sales.
Structure the content logically.
Create compelling landing pages.
Integrate a seamless checkout experience.
The uniqueness of the program required a flexible platform like Kajabi to accommodate both informational content and transactional elements.
The Process
My process began with in-depth consultations with Steve to fully grasp the nuances of 'Freedom on Four Wheels' and its target audience.
We outlined the key messages, program benefits, and desired user journey.
Leveraging Kajabi's robust features, I focused on building a website architecture that included an informative homepage, dedicated program details, and lead-generation landing pages.
A crucial element was the integration of a custom form on one of the landing pages, designed to capture prospective buyers' information, which Steve would then use for personalized outreach.
Simultaneously, I developed a secure checkout page for the 'Freedom on Four Wheels' course, ensuring a smooth purchasing experience.
The Build & Outcome
I successfully built a comprehensive Kajabi website for 'Freedom on Four Wheels,' featuring several key pages, including:
An engaging homepage.
Detailed program descriptions.
Targeted landing pages.
A standout feature was the integrated lead generation form, enabling Steve to efficiently gather prospect information for follow-up calls. I also implemented a fully functional checkout page, allowing for the direct sale of the 'Freedom on Four Wheels' program.
The website provided Steve with a professional and effective online presence, streamlining his lead acquisition and product sales processes, and laying the foundation for scaling his impactful program to a wider audience. The client now has a robust platform to launch and grow his unique venture.
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Posted Oct 23, 2025
Developed a Kajabi website for a used car salesman's innovative program to help low-income buyers purchase cars, build credit, and start their own businesses.