Jessica, the driving force behind Ideas by Jivey (ideasbyjivey.com), sought to enhance her digital offerings and streamline sales processes for her educational resources. Her existing Kajabi platform (members.ideasbyjivey.com) was a robust base, but she needed a dynamic evergreen sales funnel to convert leads reliably and at scale. The vision was to create a high-converting, automated system that leveraged urgency and scarcity without constant manual intervention, allowing her to focus on content creation and community building.

The primary challenge was to integrate a sophisticated evergreen deadline system with Kajabi's robust platform to deliver truly personalized, time-sensitive offers. Jessica needed a solution that would prevent offer fatigue while maximizing conversion opportunities immediately post-opt-in and through a longer nurture sequence. My role was to architect, implement, and optimize this multi-stage evergreen sales funnel, ensuring seamless integration between Kajabi, Deadline Funnel, and Zapier to automate the entire customer journey and personalize deadlines for each prospect.

The implementation began with a dual-phased evergreen offer strategy. Phase one involved an immediate, high-urgency offer: a 10% discount valid for one hour, triggered instantly upon free lead magnet signup. This was achieved by displaying a Deadline Funnel countdown timer banner directly on the Kajabi thank-you page and linking to a sales page featuring the same discounted pricing and timer. Upon expiration, the sales page would dynamically redirect, making the offer unavailable to reinforce scarcity.

Phase two introduced a longer-term, personalized evergreen offer. On day two post-opt-in, a new 10% discount offer, valid for four days, was initiated. Through a Zapier integration, each lead's unique four-day deadline was calculated and automatically updated within their Kajabi contact profile. This allowed for hyper-personalized communication, with daily email reminders (sent via Kajabi) featuring an embedded Deadline Funnel countdown timer and the prospect's specific deadline date. Crucially, a 'missed out' page was configured as the an expiration destination, ensuring the offer was truly time-bound. Duplicate Kajabi offers were created to cleanly track the ROI of each evergreen campaign segment.

The launch of the evergreen sales funnel on Kajabi demonstrated immediate and significant impact. The one-hour offer capitalized on immediate post-opt-in interest, converting a notable percentage of new leads into buyers by leveraging instant urgency. The four-day personalized deadline funnel proved highly effective in nurturing leads over a slightly longer period, with the daily email reminders and unique countdowns driving consistent engagement and conversions.

Quantitative tracking within Kajabi, enabled by the duplicate offer strategy, provided clear visibility into the ROI of both funnel segments. Jessica reported a substantial increase in conversions and revenue directly attributable to these evergreen campaigns, significantly outperforming previous manual promotional efforts. The system now operates autonomously, providing a continuous stream of sales while freeing up Jessica's time, marking a substantial transformation in her sales process efficiency and profitability.