Built with Kajabi

Migrating a Multi-Six Figure Business to Kajabi

Kraig Mathias

Project Overview

Maranda, the owner of a successful postpartum business, was generating multiple six-figures per year in revenue.
Her success led to a complex and cumbersome WordPress infrastructure that was difficult to manage and scale. She recognized the need for a more streamlined, unified, and powerful all-in-one platform.
Her diverse offerings included:
Multiple foundational courses
Advanced professional certifications for practitioners
Intricate tagging systems for personalized communication
Sophisticated automations for customer journeys
Her goal was a complete business migration from WordPress to Kajabi to achieve:
Enhanced operational efficiency
Long-term scalability for future growth
A superior, more intuitive user experience
This was a large-scale, enterprise-level project requiring meticulous planning and precise execution to safeguard her significant annual revenue and customer base.

The Challenge & Our Role

The primary challenge was the comprehensive migration of a multi-six-figure business from WordPress to Kajabi. This business was characterized by its:
Complex array of offerings
Extensive customer base
Highly customized operational workflows
The undertaking involved:
Intricate and precise transfer of thousands of customer data records
Preservation of critical certification statuses
Meticulous replication of elaborate tagging systems and sophisticated automation sequences
My role was multifaceted and pivotal, serving as both the lead architect and chief implementer. This encompassed:
Designing a bespoke and highly customized Kajabi website template
Meticulously rebuilding all existing landing pages
Reconstructing multiple intricate courses, including certification pathways
Diligently importing thousands of customer records, ensuring data integrity and correct segmentation
Scrupulously re-establishing all automations and complex tagging logic

The Process

My process was meticulously structured and systematically executed to minimize risk and maximize fidelity.
Exhaustive, in-depth audit of WordPress setup:
Mapping out every course
Analyzing landing page design and functionality
Deciphering intricate customer data structure
Comprehensively documenting pre-existing automations and triggers
Kajabi build-out:
Creation of a custom website template reflecting the brand's aesthetic and enhancing user navigation.
Meticulous rebuilding of all courses within Kajabi, focusing on complex certification pathways, logical progression, and robust delivery.
Customer data migration:
Precise import of the extensive customer database from WordPress.
Meticulous data cleaning and careful mapping of fields using spreadsheets.
Strategic application of relevant tags and sophisticated segmentation rules to replicate personalized automations.
Landing page optimization:
All conversion-focused landing pages were rebuilt and often redesigned within Kajabi.
Ensuring optimization for user experience, mobile responsiveness, and enhanced conversion rates.
Seamless integration with the new Kajabi infrastructure.

The Build & Outcome

The comprehensive migration of Maranda's successful postpartum business to Kajabi culminated in a project completed successfully, efficiently, and without any discernible disruption to her ongoing operations or customer experience.
Key outcomes included:
Development of a bespoke custom Kajabi website template encapsulating her brand's ethos and providing a modern, intuitive, and high-performance digital presence.
Meticulously redesigned and rebuilt landing pages ensuring optimized conversion funnels and an elevated user journey.
Painstakingly recreated and enhanced complex multi-course offerings, including rigorous certification programs, within Kajabi.
Successful and accurate import of all invaluable customer data from WordPress, preserving existing tagging structures and complex automations.
This comprehensive migration provided Maranda with a robust, integrated, and highly scalable all-in-one platform. The transition:
Significantly streamlined day-to-day operations and administrative burden.
Dramatically enhanced her business's capacity for future growth and scalability.
Delivered a demonstrably superior and more cohesive user experience for all customers.
Maranda expressed profound satisfaction and immense relief with the seamlessness of the transition and the powerful new capabilities, positioning her strongly for continued growth and market leadership.
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Posted Oct 23, 2025

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