When it came to the weekly blog posts I wrote for SalesLabX, I was given little to no direction, so I wrote posts about topics I considered to be important. More and more, accessibility has become a major part of the conversation in every industry, so I capitalized on that with this article. All research was done independently without the use of AI.

I would write blogs that were about best practices in marketing in order to boost our online profile. Everything was SEO optimized to gain more organic traffic to the site.

A lot of emphasis was placed on company image. SalesLabX wanted to show that they were doing business in a new way that was more inclusive and less predatory. Because of this, I crafted our entire outward-facing strategy to reflect that. This article is part of that overall strategy.