Gabriel Babus
Scaling Atomi’s Global Reach with Advanced Technical & Localization SEO
STEGA Creative partnered with Atomi to implement a highly advanced technical SEO strategy, focusing on deep localization SEO across four different markets and languages. Our goal was to create a scalable website architecture that not only handles millions of monthly views and hundreds of live visitors but also optimizes for conversions and A/B testing, particularly on mobile.
Key Strategies Implemented:
Advanced Technical SEO: Implemented dynamic and self-reflecting canonical tags to prevent content cannibalization and ensure proper indexing across regions.
Localization SEO: Customized SEO strategies for four different language markets, integrating geolocation features to serve localized content and optimize for international audiences.
Scalable, Modular Design: Built a reusable component system that allows the site to easily scale as Atomi grows, while supporting seamless A/B testing for continuous improvement.
Conversion-Focused Mobile Optimization: Optimized the mobile experience with advanced techniques for fast load times and user-friendly design, leading to significant conversion boosts.
Results:
Massive Traffic: The website now handles millions of monthly visitors, with no issues during traffic spikes, ensuring seamless experiences for users.
Live Visitor Surge Management: Hundreds of concurrent live visitors are managed efficiently, with zero downtime or performance issues.
Conversion Growth: The highly optimized mobile experience and A/B testing framework have led to significant increases in conversions, particularly in mobile-first markets.
Creative Execution:
Our technical execution allowed Atomi’s website to thrive under immense traffic loads while maintaining optimal performance. The geolocation and language-specific SEO enhancements ensured that content was properly localized and served efficiently to diverse global markets. Dynamic canonical tags and a robust infrastructure prevented content cannibalization and kept the website scalable and future-proof.