ClearOps - Aftermarket CRM for OEMs and Dealers

Overview:

STEGA Creative led the migration of ClearOps from WordPress to Webflow, ensuring a seamless transition while improving the site’s design system, technical on-page SEO, and performance. By optimizing scripts, enhancing the design for user experience, and incorporating advanced schema markup, the ClearOps project exemplifies STEGA’s commitment to both innovation and technical excellence.

Key Strategies Implemented:

Technical SEO: Comprehensive audit and optimization of meta tags, alt text, and headers. Schema markups for product, organization, and FAQ were integrated to enhance discoverability.

Design System Overhaul: Redesigned elements for a cohesive and user-friendly interface, aligning with ClearOps' branding while improving accessibility and functionality.

Script Optimization: Minimized load time by optimizing scripts and utilizing Google Tag Manager to run third-party scripts asynchronously, significantly improving speed and bounce rates.

Advanced Schema Markup: Added schema markup to product and service pages, improving their display in search engine results and increasing organic CTR.

Webflow Migration: Flawless migration from WordPress to Webflow, maintaining site integrity while boosting performance.

Results:

Organic Traffic Growth: +30% within the first 60 days post-launch

Bounce Rate Improvement: Reduced by 15%

Session Duration: +25% average session length

Conversion Rate: +20% increase in user actions and sign-ups

Load Time: Pages load 2.5x faster on average after optimization

Creative Execution:

The revamped ClearOps website is more than just a data platform—it now offers a streamlined user experience with dynamic elements that guide users intuitively. The use of hyper-targeted landing pages allowed us to capture specific search intents, while the integration of interactive elements enhanced user engagement.

Testimonial:

Gabriel (Owner of Stega) and I have worked together on several website projects (+5 new websites). No matter if it is a high-scale B2C website or a strategic B2B SaaS website, Gabriel and his team always have the right solution in place.

What I value most about Stega is the easy-going and straightforward communication. As an agency customer, it's never easy to deliver a perfect briefing. Gabriel and his team can work with very minimalistic and informal briefings and deliver excellent work.

After a website (re)launch, they are also always accessible and happy to help.

I highly recommend everyone who is looking for a new and more stable website in webflow, to work with Stega!