Migration and SEO Optimization of Carbon Lighthouse for High-Value Real Estate Audiences

STEGA Creative transformed Carbon Lighthouse’s outdated WordPress site into a modern, scalable Webflow platform. The project involved a complete migration, expanding the sitemap, and leveraging Webflow’s flexible CMS to create dynamic layouts that cater to various search intents: informational, transactional, navigational, and commercial. Additionally, we implemented programmatic SEO to deploy a large number of landing pages, optimized for search engines using dynamic schema markup.

Our collaboration also focused on making intricate real estate data visually compelling and easy to navigate, targeting portfolios worth tens or hundreds of millions of dollars. The challenge was to visually communicate complex data in a user-friendly format, and we succeeded with custom, visually rich layouts.

Key Strategies Implemented:

Webflow Migration: Seamless migration from WordPress to Webflow, with an expanded sitemap and dynamic CMS capabilities for future scalability.

Programmatic SEO: Deployed a large number of landing pages optimized through programmatic SEO techniques, supporting targeted search intents.

Dynamic Schema Markup: Integrated multiple types of dynamic schema markup to boost visibility and performance in search results.

Targeted Visual Design: Developed visually rich layouts that simplify the presentation of complex data, tailored to Carbon Lighthouse’s niche audience of high-value real estate portfolios.

Results:

Search Intent Optimization: Successfully implemented SEO strategies targeting all major search intents (informational, transactional, navigational, and commercial), improving overall site traffic and engagement.

Improved Data Presentation: Complex real estate data is now easily navigable and visually engaging, resonating with the target audience of real estate professionals managing high-value portfolios.

SEO Visibility: The combination of programmatic SEO and dynamic schema boosted Carbon Lighthouse’s search visibility, leading to more targeted traffic.

Creative Execution:

Our ability to translate complex, data-heavy content into visually compelling and easily navigable layouts was key to the success of this project. The SEO-centric approach ensured that the website catered to all four major search intents, while the flexible CMS in Webflow allowed for future scalability and growth. Next Steps & Recognition:

At STEGA Creative, our work doesn't stop at delivering exceptional websites—we’re committed to continued success and innovation for each of our clients. As a recognized

Webflow Agency