Livable City - Sunday Streets
Aashna Keswani
Livable City - Sunday Streets
AI tool that helps exhibitors design engaging booth experiences
Non - Profit Org
Overview
My Role
Building a new layout, Improving visual clarity, Surfacing core user needs while making business facing decisions
Outcome
Expanding the product capabilities and clientelle, Increased investor confidence, 40% increase in operational effienciency
Team
3 Product Designers,
Director of the Non-Profit,
Team Lead of Sunday Streets
Duration
6 month sprint
PROJECTED IMPACT
Improved Booth Quality + Increased Visitor Participation
+40%
Increased Footfall
250+
Activities Generated
100+
New Exhibitors
CONTEXT
Sunday Streets is an event that takes place in San Francisco across 6+ neighborhoods to nurture strong community relationships
Exhibitors setup booths with activities
25+
Exhibits per neighborhood
People engage and participate
100k
Visitors
THE CURRENT SCENARIO
The application process for exhibitors was a time-consuming and uninspiring form
Long, Exhaustive Form
Minimal Guidance
We conducted 10+ stakeholder interviews & on-site research to uncover pain points
WHAT WE LEARNT
The challenge was two-fold : exhibitors lacked resources to ideate, while the Sunday Streets team lacked capacity to support them.
EXHIBITORS
→ Limited time, money & people
→ Unwilling to invest in brainstorming creative, mission-aligned activities
SUNDAY ST TEAM
→ Recieves 200+ applications
→ Very little capacity to guide exhibitors
THE BIG PROBLEM
Most exhibitor booths defaulted to the same familiar, low-effort activities — spinny wheels, hula hoops, plant potting - leading to
Exhibitor Disengagement
Weaker Community Engagement
Reduced Visitor Footfall by 25%
"I have to constantly remind them, that we need more engaging activities—not just a spinny wheel!"
-Manager @ Sunday Streets
DEFINING OUR PROJECT GOAL
Inspire exhibitors to create mission-aligned, unique, interactive activities that generates value and increases visitor engagement
AI INTEGRATION
Our team saw AI as a way to lower the barriers to creativity. Instead of exhibitors spending limited time brainstorming, AI could generate tailored activity suggestions
THE OUTCOME
An AI tool that gives exhibitors interactive, budget oriented booth set ups, reducing brainstorming and back and forth between exhibitors and Sunday Streets
Figma
Explore the prototype here!
PROCESS
We went through multiple rounds of wireframes, visual renditions and testing out flows to narrow down on what works best
(DESIGN)
Building Design System
Defining Visual Layout
Prototyping with Components
Components and design system
Collaborative Iterations and Wireframes
(RESEARCH)
User Interviews
Value Mapping
Usability Testing
(AI INTEGRATION)
Vibe Coding
AI Prompting
UX Copy + Content Design
Integrating AI via Cursor
Iterations and renditions
HAND- OFF AND HAPPY OUTCOMES
The Livable City + Sunday Street Team were very happy with our work and our initiative to make it reality as soon as possible.
"That looks amazing! This something we’ve always struggled with at Sunday Streets - having people bring engaging activities."
Darin, Team Sunday Streets
"We want Sunday Streets to be more engaging and bring people together, and that’s what I think the Booth Buddy would do."
Isaac, Team Sunday Streets
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Posted Mar 31, 2026
AI tool that helps exhibitors design engaging booth experiences
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