Dejavuphoto
Luis Millan
Brand Designer
Frontend Engineer
Product Designer
HTML5
JavaScript
Sketch
Dejavuphoto is a startup facilitating photography printing services for users who attend events like sports and vacations, enabling them to purchase event pictures afterward.
The challenge was to inform users about available event photos without seeming invasive.
Trust and clarity were crucial for conversion, requiring a focus on providing detailed information.
Contribution
User research
Wireframes
Prototyping
Branding identity
Style guidelines
UI Design
Frontend development
To understand our audience and generate accurate user groups, we utilized qualitative methods such as contextual inquiry and interviews.
A survey study was also conducted to collect data about our market segments.
The primary design principle was "give and take and give," emphasizing the need to display sensitive information, collect user data carefully, and create a self-explanatory ecosystem that keeps users informed at every step, from email contact through the purchase landing page.
Branding/logo exploration
Style Guidelines - UI Development Kit
Email Onboarding Ideation
Email self-explanatory onboarding mechanism (sketches)
Email final design
Wireframes
Visual Design
Sketch file view
Frontend implementation of products configuration
Outcome
🛡️
90%
Average trustability score after a validated prototype
💳
218 seconds
Average required time to complete the lightweight purchase flow
⌛
1.3 seconds
Photos page load
3 Useful Things I Learned
1. Humans don't necessarily act as they state they would.
2. Users are rarely aware of how websites use their data.
3. Clarity is the best friend of uncertainty - balance.
