Fleet Focus Solutions - Framer Website

Fleet Focus Solutions approached us with the goal of modernizing their online presence to better reflect their expertise in trucking operations. They sought a responsive, user-friendly landing page that showcased their services in ELD logbook support, maintenance management, safety compliance, and accounting.

The primary challenge was to create a landing page that not only communicated the technical depth of their services but also resonated with their audience—busy trucking professionals seeking clarity, efficiency, and reliability.

Using Figma for the design and Framer for the development, we crafted a landing page that balanced aesthetics with performance. Framer's dynamic animation capabilities allowed us to emphasize key services, while its responsiveness ensured an optimal experience across devices.

Discovery and Research: We explored the industry standards and user expectations in the trucking sector. This phase helped define the content structure and visual style for the project.

Wireframing and Prototyping: Initial wireframes laid out the content hierarchy, focusing on Fleet Focus Solutions’ core offerings. These were transformed into prototypes to simulate user interactions.

High-Fidelity Design: The final designs in Figma incorporated Fleet Focus’s branding with modern design elements. Every section, from the hero to the contact form, was crafted to enhance user engagement.

Development in Framer:

I chose Framer for Fleet Focus Solutions’ landing page because it seamlessly bridges design and development, allowing precise execution of the Figma designs. Its built-in animations and responsiveness brought the site to life, creating an engaging, mobile-friendly experience ideal for their on-the-go audience. Framer’s speed, performance, and direct publishing capabilities ensured a fast, polished result, perfectly aligning with Fleet Focus Solutions’ need for a modern and professional digital presence.

The result was a visually engaging, fast-loading landing page that effectively communicates Fleet Focus Solutions’ services. Key metrics, including visitor engagement and form submissions, showed noticeable improvement post-launch.