Visual Merchandising Portfolio

I have had the opportunity to work on numerous live fashion projects with renowned brands such as ASOS, Liberty London, Westfield, and Fred Perry. These experiences have allowed me to apply my skills and contribute to creating captivating visual displays and brand experiences. Notably, my expertise in graphic design and 3D modelling has enabled me to bring a unique and innovative approach to visual merchandising, crafting visually striking and immersive environments that elevate the brand's image and engage customers.

During my time at both Apple and Tommy Hilfiger, I made a significant impact on store-level visual merchandising. From styling the highly anticipated Gigi Hadid x Tommy collection in 2018 to contributing to the launch of the iPhone XR and 13 range from 2018 to 2021, I played a key role in creating compelling visual narratives that aligned with the brands' identities and resonated with customers. My ability to merge fashion aesthetics, technology, and visual storytelling allowed me to create memorable and impactful visual merchandising experiences that captivated audiences.

My experience as an in-house creative agency for a global corporate brand has provided me with the opportunity to create booth designs for various conferences and career fairs. Leveraging my skills in both visual merchandising and graphic design, I have been able to deliver impactful and visually stunning booth designs that effectively represent the brand's identity.

Drawing from my background in visual merchandising, I understand the importance of creating a captivating physical environment that tells a story and engages attendees. By applying this knowledge to booth designs, I ensure that the brand's message is effectively communicated, creating a memorable experience for visitors.

For this project, my task involved rebranding the existing materials to align with the new vibrant and branded campaign. The primary objective was to capture attention and distinguish ourselves from competitors at the fair.

This particular project presented a challenge as I had to create assets remotely from London, while coordinating with German-speaking printing vendors who did not offer test prints. Consequently, I had to handle colour correction and testing from London, providing highly detailed illustrations and mockups to ensure the desired outcome.

This project provided a unique opportunity for me to utilise my expertise in fashion and music design, as it involved a collaboration between Nike and Native Instruments.

The main objective was to create a relaxed and comfortable atmosphere for young teens to feel at ease. The project centered around a charity event aimed at showcasing youth talent, and the logo I designed was heavily influenced by this theme.

The objective of this project was to create a design that resonated with service leavers and veterans seeking to transition into civilian employment. As a result, the design and color choices were deliberately kept simplistic and informative to effectively communicate the desired message.

In this project, I undertook the responsibility of transforming our existing social content into an engaging careers booth. The objective was twofold: to create a booth that not only stood out among our competitors but also offered interactive elements through QR code scanning, enabling visitors to access additional details and watch a video that I personally edited.

This project involved designing materials specifically tailored to the Polish market. Extensive research revealed that the Polish audience responds well to a comprehensive approach, favoring the color blue in advertising and a preference for larger text. This presented a challenge as it deviated from the typical style of UK materials, which tend to be simpler with less text.