Brand Identity & Creative Direction
Jasmeen Hayer
From the inception of Samrai Properties, I embarked on a journey of crafting a distinct identity and visual experience. I delved into the realm of brand identity, meticulously curating moodboards, offering creative direction, defining a captivating coloUr palette, and designing a logo suite that encapsulated the essence of the brand.
The process extended to the creation of font packs and the design of elegant business cards, ensuring a seamless transition from the digital realm to real-world representation. This was just the beginning of the captivating website project that would further elevate Samrai Properties' online presence.
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Posted Oct 11, 2023
This comprehensive process encompassed strategy guide, moodboards, colour palettes, font packs, logo suite, digital/ print marketing materials and web design.
