SARA RAE by Cat AtkinsonSARA RAE by Cat Atkinson

SARA RAE

Cat Atkinson

Cat Atkinson

Brand Design

Graphic Designer

Creative Designer

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Posted Dec 10, 2023

Sara Rae is a Glasweigan singer-songwriter, emerging in 2023 with single and album releases. They sought a logo and album artworks for their debut.

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Brand Design

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Cat Atkinson

Cat Atkinson

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The Project

Sara Rae is a Glasweigan singer-songwriter, emerging in 2023 with single and album releases. They sought a logo and album artworks for their debut. Sara wanted images that felt organic and intriguing whilst remaining accessible to a mainstream audience.

The Visuals

The visuals incorporate a bold but quirky typographic logo, complemented subtly by organic nature imagery and a surreal blending of photography and illustration. For merchandise, imagery used is simpler sun icon reflective of Sara’s style, paired with her logo as a recognisable and unique brand.