SARA RAE

Cat Atkinson

Brand Designer
Graphic Designer
Creative Design

The Project

Sara Rae is a Glasweigan singer-songwriter, emerging in 2023 with single and album releases. They sought a logo and album artworks for their debut. Sara wanted images that felt organic and intriguing whilst remaining accessible to a mainstream audience.

The Visuals

The visuals incorporate a bold but quirky typographic logo, complemented subtly by organic nature imagery and a surreal blending of photography and illustration. For merchandise, imagery used is simpler sun icon reflective of Sara’s style, paired with her logo as a recognisable and unique brand.
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