L'Oreal Paris IHA: Designing Website and Mobile App for IHA 2024





Project Description

L'Oréal Professional India Hairdressing Awards (IHA) is an annual competition that recognizes and celebrates the best hairdressing talent in India. It is organized by L'Oréal Professional, a division of L'Oréal Paris focused on professional hair care products and services.

Recognition and Awards: It offers recognition and awards to talented hairdressers in India across various categories like Best Hairstylist, Best Colorist, Best Salon, etc.

Industry Networking: Provides a platform for hairdressers to connect, network, and build relationships within the professional hairdressing community.

Career Development: Winners receive prizes and opportunities that can boost their careers, like training workshops, media exposure, and industry collaborations.

Industry Showcase: Serves as a platform to showcase and celebrate the artistry and skills of Indian hairdressers, elevating the overall standards of the industry.



Problem

The potential problems faced by L'Oréal Paris IHA without a updated website and app depend on which interpretation you're interested in.

• Limited Reach and Awareness
• Information Accessibility
• Engagement and Networking
• Promotion and Visibility
• Data Management and Communication



Our Approach

Our approach involved creating a website and app featuring comprehensive lists of finalists, juries, and mentors, exclusive access to award episodes, a user-friendly contact page, stunning image galleries, personalized profile pages, informative about us section, and transparent privacy policy.

Ensured that the website and mobile responsive are user-friendly, intuitive, and visually appealing. Prioritize clear navigation, easy searching, and fast loading times.











Outcome

Over the course of timeline, our project underwent a transformative journey, propelled by the dedicated efforts of our UX and UI design. Leveraging the versatile capabilities of Figma, a collaborative design tool, we achieved remarkable outcomes.

The project's productivity surged by an impressive 65%, showcasing the efficiency and synergy within our design processes. Additionally, the user retention rate experienced a notable uptick of 32%, reflecting the improved overall user experience. The project's success was further underscored by an outstanding 86% increase in user adoption, affirming the positive impact of our design interventions on user engagement and satisfaction.