• Problem-Solving:
The original site had good information but lacked visual energy. It didn’t fully reflect the product’s power or make the value clear at a glance.
• Design & Layout:
I gave the design a complete refresh with a bold, tech-forward visual style. I improved spacing, typography, and CTA placement to guide users more easily through the content.
• UX & Messaging:
I focused on clarifying key benefits like automation, integrations, and time-saving. I made sure each section was visually organized, easy to scan, and matched the product's modern B2B voice.
Results
• A more dynamic and engaging look that builds trust with new users
• Simplified layout and stronger calls to action
• Improved clarity around product benefits, especially automation & API use
• A design that reflects the brand’s energy and makes people want to explore
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Posted Apr 9, 2025
This project was a redesign for Relatix, a CRM tool focused on smarter B2B outreach. The goal was to modernize the landing page, making it clearer.