Klaviyo Email Campaign — Summer Concept (DTC Beverage)

Cinderwater is a concept DTC beverage brand — a spicy sparkling water built on cayenne + lemon. This is a seasonal summer campaign email, designed to turn a bold, playful brand into a high-energy reason to stock up and subscribe.

The design does one job: match the brand's loud personality and drive the click. A liquid-serif headline hook, a floating-can nutrition row, a bulletproof CTA, a subscribe-and-save push, and a recipe block to keep it more than transactional. Product photography art-directed and generated with AI (Nano Banana Pro).

Designing email + Klaviyo flows for DTC and e-commerce brands. Open to new projects — let's talk in chat.