Klaviyo Email in Light & Dark Theme (DTC Wellness)

KEEL is a concept DTC wellness brand — a daily nervous-system tea built on L-theanine. This is the first email in the welcome flow, designed in both light and dark themes so the layout holds in every inbox and every dark-mode client.

The design does one job: take a cold subscriber and earn the first read. A strong headline hook, a 3-up benefit row, a bulletproof CTA, and a conversion-minded footer (guarantee + social proof). Coded as a responsive, table-based HTML email, ready for Klaviyo drag-and-drop. Product photography art-directed and generated with AI (Nano Banana Pro).

Designing email + Klaviyo flows for DTC and e-commerce brands. Open to new projects — let's talk in chat.