Acuitis Design Methodology

The modernity and visual quality of a logotype depend on a graphic structure based on visual acuity and not on ephemeral trends.

In a good logotype, there's no room for extravagance. The structure and impact of your logotype will make you memorable.

When the eye wants to read a shape, such as your logo, it performs specific contractions to obtain sufficient visual clarity to enable it to discern the shapes. When this demands too much effort from the retina, the eye sends negative in formation to the brain. This whole process is unconscious. Ask yourself how many times your logo is exposed to reading. Each time you do, you run the risk of not being perceived as a trustworthy company.

But in the end, what is meaning? Many neophyte s focus on the idea, rather than the detriment of the representation, which in itself sends all the semantic signals that the target should expect. The brain is made up of neuronal connections that evolve according to our habits. These connections are like grooves that are created and reinforced through three phases: repetition, emotion and conviction. So where does your logo fit into these considerations?

In logo creation, visual clarity is the key word, and to achieve this i've developed the 23 Acuitis Design criteria that will give your logo the effective visual impact.