Design Branding for Wall Street Creamer

Wall Street Creamery is more than just premium ice cream—it's a playful take on the fast-paced, high-stakes energy of the financial district. Inspired by iconic landmarks like New York’s Wall Street and its legendary charging bull, we created a brand that celebrates indulgence and ambition in equal measure.

This is ice cream for those who hustle hard and treat themselves like it’s their smartest investment. The brand delivers a unique twist: transforming the symbols of wealth and power into a bold, indulgent experience. Because here, the only thing melting faster than the market is your ice cream.

“The Sweet Side of Success” We drew inspiration from the world of finance—the riging bull, the financial district icon—but gave it a lighthearted spin. Wall Street Creamery bridges the gap between big business and small pleasures, inviting you to take a moment and enjoy the rewards of your hard work.

At the heart of the brand is the Bull & Ice Cream logo—an elegant synthesis of two powerful ideas:

The bull, a symbol of optimism, growth, and bullish markets, represents ambition and drive.

The ice cream scoop, cleverly integrated into the bull’s silhouette, represents indulgence, celebration, and sweet rewards. It’s a logo that captures the essence of Wall Street Creamery: Power meets Pleasure.