Located in the vibrant streets of Buenos Aires, La Puerto Rico is a coffee store that seeks to honor Argentina's rich café culture while offering a modern and welcoming space. The brand design aimed to celebrate its historical essence, evoke a sense of community, and attract both locals and tourists.

Objectives

Revitalize Tradition: Reflect the legacy of Buenos Aires' café culture while giving it a fresh, contemporary twist.

Create a Unique Identity: Stand out in a competitive coffee market with a distinct visual identity.

Build Emotional Connection: Foster a sense of belonging and nostalgia among customers.

Eclecticism is a conceptual approach that does not rigidly adhere to a single paradigm or set of assumptions. Instead, it draws from multiple theories, styles, and ideas to gain complementary insights on a subject or applies different theories to specific cases.

We aim to present La Puerto Rico with the following attributes:

50% ECLECTIC

30% FRESH

20% WELCOMING

Este trabajo fue parte de cursada de Catedra Sapoznik (UBA)