John Doe is a 40-year-old male who lives in New York City. He has a Bachelor's degree in Business Administration and has 15 years of experience in sales. John's primary goal is to increase sales and market share in the North American market. He faces challenges in the form of increased competition and a saturated market.
John prefers email communication and seeks a solution that is easy to use and scalable. He has a budget of $100,000 and a timeline of 6 months. He has used similar solutions in the past but found them to be limited in functionality. John competes with several large companies in the same industry and his communication preferences include email, with a willingness to engage in virtual meetings as well. The decision-making process for this project involves both the sales and marketing teams, with the final decision being made by John.