Cookies Strain Reviews

Overview This short-form video was created to help Cookies Chicago establish and energize their social media presence. Inspired by the iconic “circle” scene from That '70s Show, the video creatively showcases two of the brand’s cannabis strains, Big Face and Medellin, through humor and natural dialogue rather than traditional reviews.

My Role I conceptualized, filmed, and edited the entire project, ensuring the visuals, pacing, and tone aligned with Cookies’ brand identity. Every element was crafted to balance storytelling, branding, and audience engagement.

Deliverables • Short-form social media video highlighting product and brand personality • Cinematic visuals and dynamic editing to enhance humor and engagement • Full project management from concept development to final delivery

Results / Impact The video successfully combined cultural relevance, humor, and storytelling to connect with a younger digital audience. It demonstrates my ability to produce on-brand content end-to-end, blending creative vision with social media strategy to engage viewers effectively.