The Flower Expo

Erick

Erick Arzate

Overview Granted a media pass to cover The Flower Expo, a B2B cannabis event blending industry networking with a lively social atmosphere, I created a short-form recap video designed for social media consumption. The project highlights the event’s energy, showcasing both its professional and cultural aspects.
My Role I conceptualized, filmed, edited, and narrated the video, incorporating an AI-generated voiceover to guide the story. Every element—from camera angles to pacing—was crafted to create an engaging, digestible recap suitable for online audiences.
Deliverables • 1 short-form event recap video optimized for social media • AI-assisted voiceover narration paired with cinematic footage • Full production including concept development, filming, editing, and post-production
Results / Impact The video demonstrates my ability to capture live events with narrative clarity, combine storytelling with innovative tools, and deliver content optimized for social engagement. It showcases skills in event coverage, video editing, and creative voiceover-driven storytelling.
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Posted Jun 9, 2025

Covered the Flower Expo with a voiceover-driven recap—capturing its vibe and culture while showcasing my skills in event coverage and storytelling.