Paid Social Ad for Pineapple
Oriana | Digital Marketing
Paid Social Ads for Pineapple
Led creative strategy for paid social ads. Delivered high-performing short-form ads for Meta and TikTok, including a TikTok ad that drove 68+ insurance signups in one month.
My role:
✔️ Facilitated ideation sessions with content agency and in-house team
✔️ Lead creative direction at weekly content shoots
✔️ Edited and delivered content to the client
✔️ Iterated content based on performance feedback
⬇️ The launch campaign saw a positive response, we created iterations of the idea to fight creative fatigue 🚀
Car + Person + Price Launch Campaign
My strategy included:
✅ Creating iterations of the winning creative
✅ Injecting humour into new content to drive engagement and conversions
✅ Aligning the brand voice with the target audience
On-screen copy used:
▶️ The only thing he loves more than his car... is his premium!
▶️ She only pays R603/pm on car insurance so she can spend money on other important things. She is going to buy more iced coffee.
▶️ That's the face of someone who pays way too much for his premiums elsewhere...
RESULTS
The partnership allowed Pineapple to build a content bank of iterations of winning creative for Meta and TikTok ads.
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Posted Aug 8, 2025
This was an iteration of a top performing ad for the company. It was one of over 120 videos created for the company's content bank.
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Timeline
Aug 1, 2023 - Jul 31, 2024
