This is a partial concept redesign of Architerra Group's business website. It is an independent project created for portfolio purposes. I am not affiliated with Architerra Group, and the website content and photographs belong to the company.

For many small businesses, a website is one of the most important customer touchpoints, yet it's often built with limited time, limited resources, and tools designed for speed rather than long-term growth. While website builders make getting online easier, they can also lead to generic experiences that struggle to differentiate the business. This concept redesign explores how a more intentional approach to content, usability, and presentation could better reflect the company's expertise and build trust with potential customers.

Earthy, editorial theme. It leans into what it is: a landscape architecture firm. There are warm off-white backgrounds, forest green accents, approachable fonts, and plenty of photography that doesn't fight for attention.

Responsive navigation. The browser width determines the layout: horizontal on large screens and vertical on small screens. The navigation is transparent at the top and fades to off-white when open on mobile or scrolled.

Expanded homepage. Each navigational page has a teaser section that links to its respective page. The hero carousel was also revamped to include location names with arrows and pill buttons so the user can jump to other previews.

Descriptive project cards. The project cards include their name, location, and type so users can tell what they are at a glance without navigating to a detail page. The cards are sorted alphabetically and can be filtered by type.

Updated footer. It has a more professional feel that includes the company name, a short description, and its social media accounts, address, and phone number for easy access.

As this is a partial concept redesign, only two pages were redone: the homepage and projects page. Here is the projects page: