This is a partial concept redesign of Food SMART Strategies' business website. It is an independent project created for portfolio purposes. I am not affiliated with Food SMART Strategies, and the website photographs are AI-generated.

For many small businesses, a website is one of the most important customer touchpoints, yet it's often built with limited time, limited resources, and tools designed for speed rather than long-term growth. While website builders make getting online easier, they can also lead to generic experiences that struggle to differentiate the business. This concept redesign explores how a more intentional approach to content, usability, and presentation could better reflect the company's expertise and build trust with potential customers.

Fresh, clean theme. It leans into what it is: a food safety and compliance provider. There are warm off-white backgrounds, "healthy" and "safe" green accents, approachable fonts, and attractive photos and grid boxes to break up the text.

Responsive navigation. The browser width determines the layout: horizontal on large screens and vertical on small screens. The navigation is transparent at the top and fades to off-white when open on mobile or scrolled.

Expanded homepage. Each navigational page has a teaser section that links to its respective page. It also includes a section for the SMART acronym, which makes the company unique.

Revamped contact page. The map preview and contact form share the same line to make better use of the space, and an accordion FAQ was added so users do not ask the same questions.

Updated footer. It has a more professional feel that includes the company name, a short description, and its social media accounts, address, and phone number for easy access.

As this is a partial concept redesign, only two pages were redone: the homepage and contact page. Here is the contact page: