Email Marketing using automation to generate quality Leads
Aashish Vats
Scope:
Audience Segmentation and Personalization:
Conducted thorough segmentation of Afia Insurance's customer database based on demographics, policy types, and customer behavior.
Created personalized email content tailored to different segments, ensuring relevance and enhancing engagement.
Campaign Planning and Content Development:
Developed a comprehensive email marketing strategy, including campaign themes, timelines, and content calendars.
Produced a series of engaging and informative emails, including policy renewal reminders, educational newsletters, promotional offers, and customer testimonials.
Design and Optimization:
Designed visually appealing email templates consistent with Afia Insurance's branding guidelines.
Optimized emails for mobile devices to ensure a seamless user experience across all platforms.
Automation and Workflow Implementation:
Utilized email marketing automation tools to set up triggered email sequences, such as welcome emails, follow-ups, and drip campaigns.
Implemented workflows to streamline the campaign execution and ensure timely delivery.
A/B Testing and Performance Analysis:
Conducted A/B testing on subject lines, email content, and calls-to-action to identify the most effective elements.
Analyzed email performance metrics, including open rates, click-through rates (CTR), conversion rates, and unsubscribe rates.
Compliance and Best Practices:
Ensured all emails complied with GDPR and other relevant regulations, maintaining high standards of data privacy and security.
Adhered to email marketing best practices, such as maintaining clean lists and providing easy opt-out options.
Results:
Achieved a 45% increase in open rates and a 30% increase in click-through rates compared to previous campaigns.
Generated a 20% increase in policy renewals and a 15% growth in new policy leads within the campaign period.
Enhanced customer satisfaction and engagement, reflected in positive feedback and increased customer loyalty.
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Posted Aug 2, 2024
Developed and executed a targeted email marketing campaign for Afia Insurance, aimed at increasing customer engagement, and driving policy renewals and new lead
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Afia Insurance
